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Social Media Icon: @StephAndTheGoat, aka Stephanie Izard

Stephanie Izard rose to fame in 2008 after winning Top Chef, the popular cooking competition on Bravo. She remains the only woman to have won Top Chef and has gone on to launch a critically-acclaimed...

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How LinkedIn can help you at your current job

LinkedIn is an undervalued social network. Where Facebook has more than 500 million users worldwide, LinkedIn has less than 100 million users. Granted, Facebook appeals to (almost) everyone and...

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How to use Facebook for work and your personal life

Our seminars at 435 Digital are off to a great start. Not only did two of them sell out, attendees asked for advanced seminars on Facebook and Twitter. We’re putting together our calendar for April and...

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How social media can help drive your SEO campaign

As we talk to different small and medium-sized businesses throughout the country, I am asked one question again and again:  Does social media impact search engine optimization? Yes. In fact, social...

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How Facebook Questions can help grow your Facebook Page

Facebook has rolled out a free new tool called Questions. Anyone—an individual user or a Page admin—can use the tool to ask a specific question or to create a poll with multiple options. To download...

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What should I tweet about? 5 strategies to consider

One of our most popular courses is Introduction to Facebook and Twitter.  Every session, without fail, someone muses, “I don’t want to tell everyone what I had for breakfast. So what do I tweet about?”...

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Save $250 on our SEO & Social Media Masterclass

After the success of April’s  435 Digital bootcamp, we are doing it again. Renamed 435 Digital Masterclass, it is an all-day seminar designed for business owners and communications professionals. The...

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Five for Friday on Social Media

Some tasty news tidbits from the social media front this week. Facebook, Google+ vie for news distribution Facebook is  reportedly working with a dozen news organizations to create exclusive versions...

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Announcing social media classes for Chicago non-profits

Do you work for or volunteer at a non-profit in Chicagoland?  Do you want to learn how to design an effective social media strategy for your non-profit and for yourself? Great news. This fall, we are...

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Twitter: 10 types of tweets you should know

Making your message count in 140 characters or less is a vital part of your business strategy. When you use Twitter, you can either send the same types of tweets all the time and risk blending into the...

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Social Media’s Best April Fools’ Pranks

Did you get fooled on yesterday? Did your business/brand decide to pull pranks of its own? We hope you didn’t believe everything you saw on social media on Tuesday because a lot of it was in honor of...

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